Original Penguin is excited to announce the launch of its refreshed logo and branding, marking a significant milestone in the company's history.

With a rich heritage dating back 70 years, and worn by the likes of Frank Sinatra, Dean Martin, Arnold Palmer, Chi-Chi Rodriguez and Clint Eastwood, Original Penguin has consistently been a trailblazer in the world of fashion, capturing the essence of classic American sportswear with a modern twist. The unveiling of the new logo and branding signifies a strategic move to stay at the forefront of style, innovation, and consumer trends.

The revitalised logo symbolises Original Penguin’s commitment to innovation and creativity while paying homage to its legacy of authenticity and style. The contemporary design reflects the brand’s forward-thinking approach, capturing the essence of modernity and sophistication.

“We are thrilled to introduce our new logo and branding, which represents a significant milestone for Original Penguin,” said Oscar Feldenkreis, CEO of Perry Ellis International. “As we continue to evolve and innovate, our refreshed identity reflects our dedication to staying relevant while honouring our heritage.”

“We believe that our new logo and branding will not only captivate our audience but also reaffirm our position as a leader in the fashion industry,” added Feldenkreis. “This exciting transformation sets the stage for our continued growth and success in the years to come.”

For nearly 70 years Original Penguin, and its namesake icon Pete the Penguin, has been adorned and adored by masters of leisure and sport to define itself as an American classic.  Today, the Penguin icon still stands as a signal for those who know how to be an original and what you wear for the good times. Original Penguin invites fashion enthusiasts and loyal supporters to join them on this exhilarating journey as they embrace a new era of style, sophistication, and innovation.