Cobra Puma Golf UK recently brought together its dedicated staff ambassadors from across England for an immersive event on 9-10th January at Woburn. The focus of the one-day events were to equip the team with in-depth knowledge about the latest product offerings, particularly the recently launched DARKSPEED collection.

The event served as an initiative ensuring TGI account fitters and shop staff are well-versed with the features and innovations of the DARKSPEED products ahead of the official launch on the 19th of January 2024. This comprehensive training and custom fitting aimed to enhance the staff's understanding of the new range, enabling them to provide unparalleled assistance to customers throughout the year.

Cobra’s primary goal was to familiarise attendees with the DARKSPEED product line. In-depth training sessions covered the technical specifications and performance enhancements, PWR Bridge, PWR shell and H.O.T Face ensuring that the team can confidently communicate the benefits of these products to customers.

Custom fitting is at the heart of Cobra Puma Golf's commitment to delivering the right product and experience for every golfer, and attendees were no different. Cobra’s fitting team were on hand to custom fit our staff ambassadors, getting them ready for the golf season.

With the official launch just around the corner, the event was strategically timed to allow staff members to familiarise themselves with the DARKSPEED range, making them ambassadors ready to showcase and sell the products from day one.

By providing staff with comprehensive training, Cobra Puma Golf aims to elevate customer service standards. The better the staff understands the products, the more effectively they can guide customers to make informed decisions that align with their golfing goals.

The event provided an invaluable opportunity for Cobra Puma Golf to engage directly with its accounts. Meeting face-to-face allowed for open dialogue, addressing any queries, and strengthening the partnerships between Cobra Puma Golf and its retail partners.

Brian Martin, Head of Sales, Cobra Puma Golf UK&I: “We’re really proud of the event held at one of our key Cobra fitting partners, Woburn Golf Club. Big thank you to Woburn who were instrumental in facilitating such a successful event for us to start the year strong.

“Also, thanks to all our valued customers that travelled to gain insights into DARKSPEED’s technology and performance and most importantly how it will benefit their customers. This is a great step forward for us growing the Cobra brand and to showcase our latest innovations. Wishing all accounts a great 2024 with Cobra Puma Golf.”

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