ZG23 is the newest model in adidas’ footwear range that continues to provide golfers with a lightweight option that doesn’t compromise on performance. Following the successful launch of the ZG21 footwear in 2021, adidas completely redesigned the outsole and upper of ZG23 so that golfers could experience increased traction, stability, and comfort. These key updates include the introduction of adidas’ LIGHSTRIKE and LIGHTSTRIKE PRO cushioning systems, which can be found in other categories such as adidas’ basketball and running footwear.
Speaking to the upgrades on the new ZG23 footwear, Masun Denison, Global Footwear Director, adidas Golf, said: “Golfers continue to look for a lightweight footwear option that has zero performance sacrifices. Building off our success with ZG21, we pushed ourselves to shave as much weight as possible while enhancing and improving the key areas of stability, traction, and comfort – all critical to helping golfers perform on the course. With the introduction of LIGHTSTRIKE PRO in ZG23, we were able to take the ZG franchise to the next level.”
In the following video, Leigh Goode, European Footwear Product Manager talks through the key details when selling ZG23 in:
As mentioned by Leigh, we’ll be providing Launch POS instore to support ZG23, which includes updates to the Footwear walls / Footwear stands, and the ZG23 “Floating shoe” Glorifier, which includes QR code with ZG23 video to further engage and educate the consumer on the shoe. This can be seen in the retail environment as pictured below:
