TravisMathew have started the year strongly with TGI Golf, with 50% more Partners stocking the brand compared to 2025.

The brand’s Area Sales Managers have been assisting Partners to get their stock in early and well displayed ready for the start of the season.

Matt Cox, TravisMathew Regional Sales Manager, said: “We are one of the strongest margin brands in the TGI portfolio, and we will be doing all we can to help Partners sell the product through.”

In other brand news, TravisMathew recently launched its second product collaboration with Guinness, and this week keep an eye out for Akshay Bhatia wearing ‘Our Favourite Time of the Year’ collection at The Masters, inspired by the first Major of the year.

In March TravisMathew launched its most technical and Tour spiked golf shoe to date – The Nuage Megawhich MyGolfSpy voted the most comfy spiked shoe for 2026.

To round off the first quarter the brand launched its Course is Calling brand video, the most viewed video in the brand’s history…check it out below.