TravisMathew, the premium golf and lifestyle apparel brand, is excited to announce the appointment of James Osborne as Sales Director for EMEA, a key strategic move in the brand’s continued expansion across the region.
With over 20 years of experience in the premium sportswear sector, Osborne brings deep industry expertise, commercial insight, and a proven track record in building and leading high-performance sales teams. His appointment underlines TravisMathew’s commitment to strengthening retail partnerships, delivering exceptional service, and unlocking new premium growth opportunities across Europe.
TravisMathew has achieved exceptional growth across EMEA in recent years, establishing itself as one of the most dynamic and fast-moving brands in golf. Osborne’s leadership will further accelerate this momentum, reinforcing the brand’s ambition to become a leading force in both performance golf wear and lifestyle apparel.
James Osborne commented:
“TravisMathew is a brand with huge potential across EMEA, combining premium product that’s ideal for golf with fashion-forward design that resonates far beyond the course. I’m excited to join at such an energising time and look forward to building long-term partnerships that deliver real value for our retail partners and help elevate the brand to the next level.”
TravisMathew continues to bring a fresh, laid-back energy to the market, inspired by Southern California style and built on a foundation of premium product, innovation, and strong retailer collaboration. With Osborne at the helm of sales, the brand is poised for its next stage of growth.
