Titleist officially introduces the all-new T-Series lineup, engineered todeliver exceptional performance, consistency and feel on every strike.
The new T-Series family is comprised of the new T100, T150 and T350 irons as well as the brand-new T250 model, built from the ground up as Titleist’s newest player’s distance iron. The all-new, high-launching T250 Launch Spec also joins the lineup, fitting a new player profile within the T250 platform.
Each iron is designed around a specific set of performance characteristics while built to blend seamlessly with one another in the bag.
Josh Talge SVP Titleist Golf Club Marketing, Said:
"With the new T-Series lineup, not only do we have higher- performing products across the board, but we truly have an iron for every dedicated golfer out there. Each model is designed with the same goal in mind, which is, we want to get you closer to your target more often.”
As the most played iron brand on the PGA TOUR for 11 straight seasons and counting, Titleist’s pool of input in the design process runs deep, ranging from many of the game’s best ball-strikers, to discerning and dedicated amateur players, to Titleist’s worldwide network of consumer fitters.
The new T100 irons are already the most played model on the PGA Tour and DP World Tour. Approximately 80 percent are playing blended sets of at least two Titleist iron models, demonstrating the importance of custom fitting.
Marni Ines, Director, Titleist Irons Development, Said:
“We wanted to increase our long iron launch, tighten our mid- and short-iron spin consistency and improve overall carry distance consistency throughout the bag. Irons are made to hit very specific distances within a specific flight window, and so we’re always trying to make that more repeatable for every iron in your bag.”
Now Available For Fittings: The New T-Series
irons are available for fittings and pre-order today, July 10, and will be in golf shops worldwide beginning August 21. Golfers can find a Titleist fitting near them by visiting
www.titleist.co.uk
T100 The Modern Tour Iron
Packaged in a forged multi-material clubhead with a tour player- preferred profile, new T100 irons deliver unmatched precision and feel with improved performance.
Performance and Technology
Forged player-preferred design: New T100’s forged, multi-material platform and Variable Bounce Sole offer exceptional feel off the face and through the turf. Its compact profile includes a thin topline and minimal offset.
Superior flight and stability: Split high-density tungsten weighting and a progressive dual-cavity construction together deliver tremendous stability, trajectory control and consistent carry distance.
Consistent speed and spin: A new Variable Face Thickness (VFT) design in the 3- through 7-iron maintains speed and launch on off-centre strikes, while new, more aggressive grooves in T100’s mid- to short-irons improve performance from the rough and wet conditions by adding consistency in spin control and helping to mitigate fliers.
Elevated long-iron launch: A new muscle channel design in T100’s 3- and 4-irons helps lower CG and increase launch and peak height.
T150 The Faster Player's Iron
Delivering extraordinary feel, stability and control along with added speed and launch. T150’s profile, slightly larger than that of T100, offers a clean and compact look at address.
Performance and Technology
Confidence-inspiring profile, forged design: The classic, player-preferred shape of new T150 is slightly larger than T100 for a more confidence-inspiring look at address. T150 is forged to deliver a pure feel at impact.
More speed, more launch: T150 irons feature one-degree stronger lofts than T100 and an improved muscle channel from 7-iron up, which lowers long-iron CG. The result is faster ball speeds and higher launch.
Superior flight and stability: CG location is optimised using split high-density tungsten weighting and a progressive dual-cavity construction, which delivers tremendous stability in a compact design.
Consistent speed and spin: A new VFT design improves speed and launch across the face, and T150 benefits from the same progressive groove design as T100, with steeper-walled grooves in the mid- to short-irons improving spin consistency across a range of playing conditions.
T250 The Redefined Player's Distance Iron
The all-new T250 irons deliver an exceptional combination of speed, launch and forgiveness along with a clean, sharp appearance from its new all-steel construction.
Performance and Technology
Singular design: New T250 irons feature a high-strength steel construction, providing a clean look in the bag while concealing T250’s high-performance technology under the hood.
Elevated speed: T250’s forged L-Face construction, lower CG and V-Taper design improve ball speed and raise launch on off-centre and low-face strikes to promote consistent distance and peak heights.
Enhanced consistency: Improved Max Impact technology delivers more distance across the face while T250’s progressive groove design boosts spin consistency.
High flight and stability: T250 players benefit from split high-density tungsten weighting, which allows for a strategically placed CG location to raise launch and stability.
A brand-new addition to the T-Series lineup is T250 Launch Spec with the same technology and features the same construction as T250 but with a lighter headweight and added loft, promoting effortless launch, increased carry distance for low-flight players and more stopping power into the greens.
T350 The Ultimate Game Improvement Iron
The T350’s appearance is brand new, as it too benefits from an all-steel construction like T250, giving the lineup a more uniform look across the board.
Performance and Technology
Ultra-clean design: The technology behind T350’s performance is housed within a clean, high-strength steel clubhead design.
Maximised distance: T350 features an L-Face construction with a unique multi- zone VFT design, which drives high-launch performance on low-face strikes and generates ultra-fast ball speeds across the face.
Unmatched forgiveness and consistency: T350 benefits from improved Max Impact technology, which promotes more consistent carry distance and dispersion. Like all new T-Series models, T350 also adds spin consistency from a progressive groove design.
Higher trajectory: Split high-density tungsten in T350 allows for strategically placed perimeter weighting to optimise CG and raise launch, stability and consistency throughout the set.
T250•U And U•505 Utility Irons
New utilities complete all-new T-Series iron lineup, delivering launch, speed and stability off the tee and into the green.
Performance and Technology
Singular design: Both T250•U and U•505 irons feature high-strength, hollow-body steel constructions, providing a clean look in the bag while concealing high-performance technology under the hood. T250•U features the same profile as the standard build T250 2-, 3- and 4-irons, and U•505 utilities feature progressive shaping, with sole width decreasing and face height increasing progressively from the stronger-lofted models to the weaker-lofted models.
Elevated speed: T250•U and U•505 both benefit from forged L-Face constructions, lower CG positions and V-Taper designs, improving ball speed and raising launch on off-centre and low-face strikes to promote consistent distance and peak heights. U•505 is the higher- launching utility between the two.
Enhanced consistency: Improved Max Impact technology in both models delivers more consistent speed, distance, launch and spin rates.
High flight and stability: T250•U and U•505 players benefit from split high-density tungsten weighting, which allows for a strategically placed CG location to raise launch and increase forgiveness.
T-Series Tour Adoption Highlights
After a visit to the Titleist Performance Centre - Woburn, Aldrich Potgieter added new T150 4-5 irons, new T100 6-9 irons and a T250 2 iron to his bag and went on to win The Rocket Classic with the new models in play for the first time.
Russell Henley put a new T250 4-iron in the bag at the Travelers Championship, where he went on to finish T2.
Justin Thomas immediately moved into a new T250 4-iron and new T100 5-iron at the Memorial, seeing added height and gaining consistency compared to his previous games. Wyndham Clark also added new T250 long irons (3-4) as well as new T100 6-9 irons.
Tom Kim and J.T. Poston made wholesale changes to their iron setups at the U.S. Open Oakmont, with Kim moving to new T100 4-9 irons and J.T. Poston adding a new T150 4-iron and new T100 5-9 irons at the start of the week.
Among those with new T-Series utilities in the bags are Titleist Brand Ambassadors Jordan Smith (T250 3-iron) Tom Hoge (T250 3-iron), Byeong-Hun An (U•505 1- iron, T250 3-iron), Davis Riley (T250 3-iron) Joe Highsmith (T250 2-iron), Cameron Davis (U•505 3-iron) and Lee Hodges (T250 3-iron) as well as the 2013 Masters champion. (T250 3-iron).
