Published by:
Calum Armstrong
April 03 2025
Titleist is excited to unveil its new performance headwear range for 2025, purposely designed to elevate comfort and fit.
The collection features innovative materials, including enhanced moisture-wicking technology for better sweat stain resistance and a new fourway stretch performance fabric for an even more comfortable fit.
After another successful year, Titleist continue to be the overwhelming leader in the headwear category.
According to the latest on- and off course sell through data from Golf Datatech, the brand has increased its market share to 23.31%, almost double its nearest competitor (12.17%).*
Tour Validation
As part of incorporating these new materials into the range, the new models went through multiple phases of testing, gathering data from golfers all over the world.
Beginning on tour, players were given the new product to test during the 2024 off-season. The feedback on the material was overwhelmingly positive, with players highlighting its stretchiness, softness and overall increased comfort.
PGA and LPGA stars already sporting the new headwear on tour this season include Justin Thomas, Cameron Young and Danielle Kang.
Alongside receiving the feedback from regional teams across the globe, samples were also presented to members of the Team Titleist community for some consumer insight, with the vast majority recognising the new and improved performance benefits the collection has to offer.
Features and Benefits
• New four--way stretch performance material
• New Lightweight stretch sweatband
• Improved moisture-wicking capabilities
• Standard curve bill
• UPF 50+ sun protection
For Titleist partners, there is also the option to customise the new headwear models with logos and personalisation. adding value to the product by making it bespoke to their venue. For more information, please speak to your regional Titleist Area Sales Manager.
