Titleist has welcomed Peter Stanford to its business in the position of Titleist Gear Category Manager.
The gear category – where Titleist is a market leader in golf bags and headwear – has continued to see impressive growth over the past few years.
With a background as a PGA Professional and more recently working in golf retail, Stanford is excited at the opportunity to take the category to new heights.
“I am a huge Titleist brand fan and passionate about the products,” he said.
“Working for Titleist has always been something I aspired to, and I feel like I can bring a lot to the gear category.”
According to the latest on and off course sell through data from Golf Datatech, Titleist golf bags have an 18 percent market share for 2023 year to date.
For the same period Titleist headwear has just under 19% of the market with the nearest competitor at eight per cent.
“We are really excited that Peter has joined Team Titleist,” said Titleist Brand Director Michael Creighton.
“He brings with him a wealth of experience from the golf industry, as a PGA professional, with a marketing degree and most recently managing a multi-channel retail business.
“His experience of the dedicated golfer, passion for product and knowledge of the industry are great attributes that will allow Peter to continue the fantastic growth we have seen in our Titleist gear business.”
Tell us a little bit about your background and how you got into the golf industry?
“After completing a degree in marketing my first role in golf was at my home club, Buckingham Golf Club, as an Assistant Golf Professional. After winning Year 1 and 2 PGA Trainee of the Year I moved to Royal Mid-Surrey Golf Club to work for Matthew Paget. In 2021, I was promoted to manage Matthew’s business operations across his six stores and website in Surrey and Kent.
How do you feel your experience in golf retail will help in the new position?
“I understand golf retail from the perspective of a golf professional, how pro shops and golf clubs operate and what the golfer wants. I think the experience of being on the other side of the counter will be invaluable in my new position.”
What excites you the most about the Titleist gear category moving forwards?
“Our focus is on providing the dedicated golfer with the highest performing and quality products in the industry and that is incredibly exciting. We have an emphasis on always improving and being the best and I think that holds us in good stead for the future.”