TaylorMade Golf unveiled its latest golf ball innovation with the official opening of its expanded golf ball plant facility at TaylorMade Golf Ball Korea (TMBK). TaylorMade Golf Ball Korea becomes the company’s third global golf ball plant, joining its facilities in Liberty, South Carolina and Taiwan.
TaylorMade created TMBK following the acquisition of Nassau Golf Co. Ltd in 2021 and has invested substantial resources in the facility to significantly increase capacity to meet the global demand for TaylorMade’s growing golf ball business and portfolio of innovative golf ball technologies.
Located in Cheongju, South Korea (approx. 2hrs south of Seoul), TaylorMade has focused on modernising the TMBK facility, infrastructure and digital technology to increase the production from core to cover of its cast urethane and ionomer golf balls. TaylorMade’s renowned five-layer TP5/TP5X golf balls will be produced in TMBK, as well as its cast urethane Tour Response and ionomer cover products, including the SpeedSoft model.
As part of a modernisation of digital capabilities, the facility will also produce TaylorMade’s visual technology
products such as TP5/TP5x pix, MySymbol, Tour Response Stripe and SpeedSoft Ink.
With a rapidly growing global golf ball market share, the addition of the TaylorMade Ball Plant Korea to TaylorMade Ball Plant Liberty (South Carolina) and TaylorMade Ball Plant Taiwan enables the company to better service its global markets that are all experiencing increased demand for its golf ball models.
David Abeles, TaylorMade Golf CEO, said: “The launch of TMBK represents a milestone for our business and our ability to service our consumers and customers around the world. We’ve seen exponential demand for our golf balls through the performance of our urethane models with elite golfers, as well as the visual technologies and personalisation programmes we’ve brought to market. This investment in Korea represents both the confidence we have in the facility and the people, but also the future growth in this category for our business that will benefit both our local Korean golfers as well as our global customer base. Locating the facility in Korea will help drive synergies with the country’s strength in both its people and technical resources, due to the highly educated workforce and cutting-edge infrastructure in manufacturing and automation.”
