Weatherwear specialist announces campaign in Mental Health Awareness Week, including donations to charity Mind from sales of its ‘lightest-ever’ rain jacket
ProQuip, Scotland’s leading all-weather golf apparel brand, has launched Lighten the Load, an awareness-raising campaign promoting the positive mental health benefits of playing golf.
The campaign launches today, at the start of national Mental Health Awareness Week, which runs from May 12 to 18.
Russell Brooks, general manager ProQuip Golf, said: “As a golf brand that seeks to promote a deep enjoyment of the game and celebrates all that is good about the sport, ProQuip wanted to contribute positively to the ongoing conversation around mental health in society.
Golf has been proven to improve physical and mental health, including reducing depression and anxiety and helping people form and maintain beneficial relationships.”
In addition to encouraging golfers to spend more time on course with friends, ProQuip has pledged to donate directly to Mind, the leading UK mental health charity, for every PROPAC-LITE rain jacket sold globally.
Each sale will benefit Mind's advocacy and campaigning work, helping ensure that people experiencing mental health problems can access the support and services they need.
PROPAC-LITE: LIGHTEST JACKET. BIGGEST IMPACT.
PROPAC-LITE is ProQuip’s lightest-ever golf rain jacket, weighing just 263g and packs away easily into its own pocket, creating a travel-friendly zipped pouch measuring 19 x 26 cms.
“PROPAC-LITE is the perfect product to connect with this important campaign and its message on mental health. It’s the lightest waterproof jacket in our history and it’s flexible, easy to wear and store and made from renewable, sustainable materials that are good for the planet. We expect it to be one of our best-selling rain jackets in 2025/6 and those sales will directly support Mind’s vital work,” said Brooks.
PROPAC-LITE is available as a hooded quarter zip jacket, or full-zip jacket, and both styles feature face fabric made from recycled polyester and treated with plant oils for waterproofness and durability. The bespoke fabric is free of harmful fluorocarbons.
Paul Gerrard, national sales manager for ProQuip Golf, said: “We’d like to encourage retailers, especially PGA Professionals working in green grass clubs, to use the campaign to start conversations with members, ask how they are; and highlight the positive impact of supporting Mind.
“Signalling that it’s okay to talk with friends and playing partners could make a big difference to someone’s mental health in the long term.”
ProQuip has developed a suite of communications and marketing creative to support retailers stocking PROPAC-LITE, and will activate the campaign through consumer-facing advertising, digital activations, social media and influencer-led content; and video.
Retailers can download or print A4 POS posters, a two-page DL flyer, social media templates and videos direct from ProQuip’s cloud-based media library about PROPAC-LITE and the Lighten the Load campaign. Click here to download
To find out more about PROPAC-LITE and supporting ProQuip’s Lighten the Load campaign, contact your local ProQuip sales agent or Head Office directly on:
info@proquipgolf.net or
+44 (0)1228 210 551
