New-season golf apparel: elevated style, advanced fabrics and clear retail opportunities for TGI Partners
For TGI Partners, Oscar Jacobson Spring/Summer 2027 brings a sharply defined apparel proposition to offer members and their customers. Oscar Jacobson leans into premium detailing, refined pattern work and a distinctive art deco mood. The collection provides TGI Partners with fresh merchandising opportunities, compelling product stories and the reassurance of proven carry-over garments where consumer demand remains strong.
Supporting retailers beyond the collection itself, Oscar Jacobson is offering a free embroidery incentive for pre-book orders, with no set-up charges and low minimum replenishment orders. This provides TGI Partners with greater flexibility when servicing club cresting, teamwear and customisation opportunities. New in-store POS is also available to help create impactful displays and maximise the collection’s presence on the shop floor.
To pre-order the Oscar Jacobson SS27 collection, TGI Partners should contact their sales agent or representative. Alternatively, Oscar Jacobson’s internal sales team can direct you to the appropriate contact to discuss the range and secure your preferred stock allocation ahead of the new season.
Oscar Jacobson Spring/Summer 2027
Oscar Jacobson's Spring/Summer 2027 collection takes its creative lead from art deco, bringing together architectural pattern work with tones of dusky sage and crimson. The result is a premium apparel story that gives TGI Partners a distinctive collection to offer customers, with refined styling, premium detailing and plenty of standout product stories for the shop floor.
The season's highlights include six new polos, a new belt and two new midlayers, with product names inspired by famous roads. As with previous Oscar Jacobson ranges, the focus is on combining smart styling with performance-led wearability, supporting the brand's premium position in golf apparel.
Among the polos, Covent uses a fine rib all-over print with a botanical pattern applied to a base colour. The pattern is deliberately subtle, giving the appearance of a block colour from distance while rewarding closer inspection with added texture and depth.
Reid takes a more layered approach, using a multi-tonal all-over jacquard to create a distinctive yet refined pattern. Aytoun provides one of the most story-led pieces in the range. The name takes a nod to the brand's Manchester roots, while an all-over micro beehive jacquard references the city's iconic worker bee emblem.
Royal continues the understated premium theme with an all-over repeat pattern featuring the Oscar Jacobson logo woven into the fabric for a discreet branded effect.
Strand adds a ribbed collar and cuff alongside an original all-over jacquard design, giving the garment extra visual depth while retaining a smart golf silhouette.
The midlayer offer is strengthened by Johnstone II and Keppel. Johnstone II retains the successful garment shape but updates it with a different fabric, raglan sleeves and a marl-effect finish for a more modern look. Keppel is a half-zip knit with a ribbed collar and a rubberised stacked horizontal logo on the left sleeve, leaving the chest clear for club cresting - a useful feature for TGI Partners serving club teams, societies and custom embroidery requirements.
Lamberth, the new belt, adds another premium accessory option. Made from cowhide with a mottled effect, it uses a ratchet fastening system and can be cut to fit, giving TGI Partners a flexible stock item with broad sizing appeal.
Bottoms carry over following strong consumer and retailer response. For TGI Partners that creates a straightforward retail proposition: proven lower-half styles supported by a fresh injection of polos, midlayers and accessories, all tied together by a sophisticated seasonal design language.
For more information on the Oscar Jacobson Spring/Summer 2027 collection, contact your sales agent for Oscar Jacobson here.
