After a long and successful career in the golf industry, Pete Brown will be retiring at the end of March 2024. Pete has worked in PING’s equipment and apparel sales teams for over 26 years, more recently as their apparel area sales manager in the West Midlands, North West of England & North Wales.

From the 1st April, Elly Lovatt will take over this territory. Elly joined PING Europe in November 2017 as a Customer Service Representative and has since spent time working in the Marketing department, before becoming the Internal Sales Account Manager for PING’s corporate apparel and soft goods business in December 2022. Her strong brand and product knowledge, coupled with exemplary customer service skills will be invaluable in supporting you and your business.

A message from Elly:

"Pete has been a brilliant mentor and I want to wish him all the best in his retirement. I’m really excited to get started with my new chapter in helping support your business over the coming months and years. I look forward to speaking and meeting you soon but please do not hesitate to contact me at or on 07436056662, should you need anything in the meantime."