MGP Nutrition, the premium UK sports nutrition and hydration brand with a strong footprint across golf, hospitality, and performance venues, today announces the appointment of Chris Fitt as Executive Commercial Director.
As MGP Nutrition continues to scale its commercial operations, the appointment marks a strategic step in strengthening the company’s leadership team and accelerating its next phase of growth.
Chris Fitt brings extensive experience across venue partnerships, commercial strategy, and high-performance brand development. Having collaborated with MGP Nutrition across multiple venues in recent years, he has consistently demonstrated exceptional professionalism, strategic clarity, and the ability to deliver measurable commercial impact.
“Bringing in the right people at the right time is critical as we scale,” said Max Colman, Co-Founder of MGP Nutrition. “Chris brings a level of experience and focus that will be instrumental as we move into our next growth phase. We have very big plans for 2026, and this appointment is a key step in delivering them.”
In his role as Executive Commercial Director, Fitt will lead MGP Nutrition’s commercial strategy, partnerships, and revenue expansion across key channels, with a focus on premium venues, golf, and international growth. Chris said “I have always been a huge fan of the brand. Combining a genuine passion for the products and a belief in the scale of opportunity makes it a really exciting time to be involved with MGP”.
“This is just the beginning,” added Colman. “We’re building something special, and we’re delighted to welcome Chris to the team.”
