FootJoy, the #1 shoe in golf, continues to lead the way in the spikeless shoe category, driven by strong early success of the all-new Pro/SL.
Having launched earlier this year, the model finished April as #1 in sales value within the On-Course channel, according to the latest figures from Golf Datatech. FJ also secured second position with Premiere Series, while FJ Traditions and Tour Rival ranked in third and fourth positions respectively.*
With an average selling price of £150, retailers can trust that they are able to sell Pro/SL at a high gross margin and increase their profitability.
Celebrating the franchise’s 10 year anniversary, the success of the latest iteration follows a complete reimagining of the design, driven by direct input from Tour professionals across the globe.
Featuring advanced multi-layer Z-TEC upper technology, the shoe provides targeted support throughout your foot to help harness and transfer energy into your golf swing.
Paired with the new ARCTrax/SL outsole, it offers superior traction and improved ground connectivity. The latest Pro/SL is also 29% lighter than the previous generation, allowing you to walk the course with comfort.
After noticing performance gains, some of the world’s best players have made the immediate switch into the model, including Sungjae Im, Niklas Norgaard and Sahith Theegala, to name a few.
“This is the best shoe I have ever tested,” said PGA TOUR winner, Sahith Theegala.
“I move a lot in my golf swing and the shoe allows me to move without losing that stable connection to the ground.
This is also the most comfortable version yet, you have got to try this on to feel the difference.”
Richard Spink, Footwear Product Manager at FootJoy EMEA, said: “We are delighted to see the new Pro/SL make such a strong start at retail, reflecting the extensive R&D that has gone into the product which is clearly resonating with discerning golfers up and down the UK.
“In addition, a strong Tour adoption rate and earning global golfing media accolades are driving further momentum. We look forward to building on this early success in the second part of the season by continuing to work closely with our trade partners to support their online and in-store needs.”
For more information about the new Pro/SL and how you can order/replenish stock, please contact your local FJ Area Sales Manager or visit Acushnet Hub for regular updates.
Source: *Circana (UK) Ltd, Golf DataTech Retail Audit, UK Market Summary, On Course, Footwear, Value Sales, April 2026.
