ECCO GOLF is redefining what it means to look good on course with the launch of the Not My Day Collection - a limited-edition, fashion-forward capsule designed for golfers who know that some days, it’s not about the score - it’s about showing up, enjoying the moment, and doing it in style.
This two-shoe drop for both men and women blends ECCO’s renowned craftsmanship with subtle storytelling to create a retro, street-styled look. Inspired by relaxed rounds and don’t-sweat-it scorecards, the new collection serves as a light-hearted reminder that it’s perfectly fine to have an off day - as long as you look good doing it.
Leading the collection is the ECCO GOLF STREET 720 High-top, a design that blends streetwear aesthetics with on-course functionality. The shoe features discreet “not my day” embroidery hidden beneath the strap, giving the shoe a quiet, knowing detail for those who’ve been there.
Joining it is the ECCO GOLF S-CASUAL, which channels classic Ivy League style with a clean, preppy aesthetic, and a removable kiltie that offers a distinctly retro touch. Designed to transition seamlessly from course to clubhouse, this versatile shoe combines timeless design with modern wearability.
“We wanted to create something that reflects a different side of the game we all love,” said Timo Vollrath, Head of Global Marketing at ECCO GOLF. “The Not My Day Collection is about enjoying golf and looking good, no matter your score. Ultimately, it’s a fun, fashion-forward statement that still offers the comfort and performance ECCO GOLF shoes are known for.”
The ECCO GOLF Not My Day Collection will be available from 17 June at selected retailers and online at ecco.com, in both men's and women's styles.
