Published by:
Calum Armstrong
July 27 2023
ECCO GOLF are once again paying homage to the individual style and flair of brand ambassador, Erik van Rooyen, with the introduction of a new signature edition BIOM H4 offering. Not only will the new iteration of the shoe showcase van Rooyen’s renowned passion for fashion and music, but the pioneering brand has also partially redesigned the shoe for 2023.
ECCO GOLF and van Rooyen turned heads with the launch of the South African’s first signature edition model in summer 2022, and the new design is equally as bold and eye-catching, with nods to the style icon’s love for guitar, his iconic jogger pants, and his enviable moustache.
“I’m very excited to once again join forces with ECCO GOLF to create another signature edition style,” commented van Rooyen. “The previous version that we created together was super cool and I received plenty of compliments out on tour. I didn’t think it would be possible to top those, but with this new model I think we’ve done exactly that.
“Anyone that’s seen me play knows that I really enjoy being different and innovative on the golf course, and it’s awesome that the ECCO GOLF team allow me to reflect that in my signature edition styles. To be able to create my own shoe is a real honour, and BIOM H4 is such a great model to do it with.”
The shoe features a reworked upper, notably around the toe area, to produce a sleeker, slimmer look, whilst the tongue has been completely redesigned to produce a more ergonomic shape that fits more comfortably to the foot.
BIOM H4 continues to feature the BIOM 2.0 last which offers a modern, updated look and feel combined with BIOM NATURAL MOTION Technology that enables the foot to move naturally, close to the ground, and forms like a second skin around the foot.
Powered by state-of-the-art motion technologies, the pioneering ECCO MTN GRIP outsole includes three sections to provide the ideal blend of traction, stability, and rotational support, while ECCO FLUIDFORM™ Direct Comfort Technology ensures a finely-tuned balance of cushioning and rebound to deliver dynamic comfort.
Wrapping around the foot from the outsole to the midsole, the shoe features X-TENSA technology, which connects the T.PU element on the side of BIOM H4 with the lace system to enhance lateral stability while adding to the contemporary, premium design.
The shoe’s uppers are crafted from premium, durable, and thin ECCO Performance Leather, made in ECCO’s own tanneries, providing natural protection from wind and water. This is enhanced with 100% waterproof and breathable GORE-TEX technology that keeps feet dry and comfortable in all conditions.
ECCO BIOM H4 men’s sizes: 39-48
ECCO GOLF shoes are worn in competition around the world by Henrik Stenson, Thomas Bjørn, Erik van Rooyen, Doc Redman, Lydia Ko, Nanna Koerstz Madsen, Niklas Nørgaard Møller, Freddy Schott, and Caroline Masson, among others. For further information about ECCO GOLF, please visit golf.ecco.com.
For more information, please visit golf.ecco.com or contact
Timo Vollrath, Global Marketing Manager, ECCO GOLF.
Email: TVO@ecco.com
