Many of golf’s most game-changing innovations are born not in boardrooms, but from a genuine passion to improve. That ethos sits at the heart of Shot Scope – a fast-growing Scottish golf technology company whose products are now used by more than 300,000 golfers across 160 countries.
Founded in Edinburgh by engineer and golf enthusiast David Hunter, Shot Scope has developed into one of the industry’s leading names in performance tracking, GPS, and laser rangefinder technology. What started as a personal journey to lower his handicap has become a global business built on insight, innovation, and a love for the game.
“I started playing golf at 22 and instantly fell in love with it – it’s frustrating, demanding and incredibly rewarding,” says Hunter. “I wasn’t improving, so I began tracking every shot with pencil and paper. My handicap dropped from 16 to five, and that process gave me the idea that would eventually become Shot Scope.”
What followed was a remarkable journey from hand-drawn notes to sophisticated, wearable technology. The company’s range now includes GPS watches like the V5 and G6, industry-recognised rangefinders including the PRO L2 and customisable PRO X, and its pioneering performance tracking systems. All are subscription-free and designed to help golfers better understand and improve their game.
The company recently released a short film telling the story of its evolution – a tribute to the players, passion, and technology behind Shot Scope.
The team behind the tech is just as compelling as the products themselves. Global Head of Sales, Scott Robertson, was a PGA teaching professional for over 13 years and brings a coach’s insight to his role. “I coached everybody – from beginners to low handicappers – and that gave me a broad understanding of the game,” says Robertson. “Every golfer should be using technology. Shot Scope helps track what players do on the course when their coach isn’t there, giving them actionable feedback.”
Chief Commercial Officer Gavin Dear is a former Walker Cup player who represented Great Britain & Ireland in 2009 at Merion Golf Club – alongside the likes of Rickie Fowler and Brian Harman. Now, he’s channelled his competitive drive into helping amateurs improve. “Having had my own journey of improvement in the game, I wanted to help others – and I believe technology is a key part of that path,” Dear explains.
Jennifer Saxton, the company’s Marketing Manager, is a scratch golfer turned +5 handicap and a member of the Scotland national ladies’ team. She uses her own Shot Scope data daily to inform her practice and performance. “I’ve seen the power of the product first-hand,” says Saxton. “I look at data every day and consistently see Shot Scope users improving by an average of 4.1 shots.”
Lyndsey Whitefield, Head of Marketing, shares that customer feedback continues to be central to Shot Scope’s success. “Our customers and community are at the heart and soul of everything we do,” she says. “Whether you’re elite or new to golf, Shot Scope has a product that can support your journey.”
Hunter adds: “When I think back to how we started – a small Edinburgh-based business with a few ideas – and now look at our presence in over 160 countries, it’s incredible. It shows how far we’ve come, and how committed the team is to building something truly universal.”
As the brand looks ahead to 2025, its focus includes major growth in the U.S. market, expansion of European distribution, and the continued rollout of new products and retail partnerships.
“We’re motivated not just to grow,” says Hunter, “but to genuinely help golfers around the world. That’s the mission, and it’s one the entire Shot Scope team is passionate about every day.”
For more information, visit www.shotscope.com
