- Penguin golf ambassador will showcase new layering garments from forthcoming Autumn/Winter 2023 Collection -

Original Penguin Golf known for its unique and fun approach to golf clothing, today reveals the outfits golf ambassador and defending Open Champion, Cameron Smith, will wear at Royal Liverpool Golf Club, July 20-23.

Attempting to secure his second Claret Jug after his maiden Major success at the 150th Open at St Andrews last July, Cam will be sporting a striking, colourful and high-performance apparel mix across all four championship days in north-west England.

His standout wardrobe will showcase key layering garments from the forthcoming Autumn/Winter 2023 Collection – perfectly timed as product is ready to drop into the retail market.

AW23 shines a spotlight on intelligent design with the use of recycled and sustainable materials across the entire collection, while using premium high-gauge, dull polyester/elastane blends on all knits, fluorocarbon-free performance finishes, and PrimaLoft™ for lightweight warmth.

The ‘Polar Pete’ line is expanded within AW23 with on-trend layering and outerwear with great performance for those playing in all weather – and perfect for links golf. All fabrics and performance features continue to be crafted with sustainable yarn blends and eco-friendly technologies.

Cam’s Open wardrobe reads:


Heritage Piped Polo

Colour: Aquarius

RRP: £45 (product code: OGKSD008)

Heritage ¼ Zip Pullover (AW23)

Colour: Mediterranean Blue Heather

RRP: £65 (product code OGKFD022)

Five Pocket Pant

Colour: Quiet Shade

RRP: £65 (product code: OGBSC021)


Swinging Pete Novelty Print Polo Shirt

Colour: Bright White

RRP: £60 (product code: OGKSD024)

Long Sleeve 80s Bomber Colour Block Jacket (AW23)

Colour: Caviar Heather

RRP: £100 (product code: OGKFD023)

Pete Performance Pant

Colour: Caviar

RRP: £65 (product code: OGBSC023) 



Eng. Broken Tees Novelty Block Polo (AW23)

Colour: Bright White

RRP: £55 (product code: OGKFD033)

Trademark Printed Wind Jacket (AW23)

Colour: Black Iris

RRP: £90 (product code: OGWFD026)

Pete Performance Pant

Colour: Black Iris

RRP: £65 (product code: OGBSC023)


New Heritage Polo Shirt

Colour: Rose Bouquet

RRP: £45 (product code: OGKSD008)

¼ Zip 90s Colour Block Wind Jacket (AW23)

Colour: Black Iris

RRP: £85 (product code: OGRFC037)

Pete Performance Pant

Colour: Black Iris

RRP: £65 (product code: OGBSC023)

European Brand Director, Helen Willsmer, commented: “We wish Cam the very best of luck at Royal Liverpool Golf Club as he seeks to successfully defend his coveted Open title. Cam embodies what it means to be an original with his unique style and approach to golf. We are proud to have Cam endorse our brand and watch him connect with fans around the globe who share his passion for the game and our clothing.”

Cam begins his campaign on Thursday wearing the company’s much-loved Heritage Polo, that takes design inspiration from the Earl Polo, one the most iconic of Penguin Polos, that has been a consistent feature of the line since the company was formed in 1955.

On championship Sunday, Cam - only the fifth Australian in history to lift the Claret Jug - opts for his now default final day colour, wearing The Heritage Polo in Rose Bouquet (pink).

To counter any chill winds across the Royal Liverpool links, Cam has opted for a range of layering garments from the company’s forthcoming Autumn/Winter ’24 collection, including the Long Sleeve 80s Bomber Colour Block Jacket, the ¼ Zip 90s Colour Block Wind Jacket and a Trademark Printed Wind Jacket, featuring a bold ‘Pete’ print.