If you are a Callaway stockist you will have received a number of yardage gain board packs via UPS for the Speed Challenge and Sweet Spot Challenge. If you haven’t, they are available to download here https://callawaymedia.com/portfolio/chrome-tour-golf-balls-europe/ and https://callawaymedia.com/europe/europe-creative-assets/woods-europe/ or simply email olivia.jones@callawaygolf.com to request them.


Show your customers the benefits of the new Chrome Tour and Chrome Tour X golf ball, by taking part in the Speed Challenge. Customers can simply hit the ball against their current ball or another premium ball and write down the best overall mph speed and yardage gain result on one of the boards. Share via your social channels using the hashtag #SpeedChallenge and make sure to tag @CallawayGolfEU onto the post. Callaway want your customers to experience how good their new tour ball is for themselves! So this is the perfect way to get them involved and to drive sales in-store.


Fit your customers with the new Paradym Ai Smoke driver versus their current gamer, write down 3-4 of the best yardage gain results on side 1 and best overall gain result on side 2. Post on your social channels to share the overall biggest gains with your followers! Make sure to use the hashtag #SweetSpotChallenge and tag @CallawayGolfEU.

Both challenges are already well underway across studios in UK and Europe, see some great examples below.

Ai-ONE Cruiser – Available now

To help support with Ai-ONE Cruiser PAR, assets are available here - https://callawaymedia.com/portfolio/odyssey-ai-one-cruiser-putters-europe/