Callaway Golf Europe has today unveiled a new brand film “La Préparation” celebrating one of the most distinctive Major championships in women’s golf.
Filmed at Evian Resort Golf Club - a Callaway High Performance Partner - the cinematic 60” piece showcases the beauty of the landscape, the course and the host town of Évian-les-Bains. From the intricate details managed by the golf club to the early morning practice of those dreaming of competing on the Major stage, it demonstrates “the tireless pursuit of perfection” that goes into preparing for championship week.
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The film opens with the stillness of first light in the Alps, building with energy towards Major week at Evian Resort Golf Club. Callaway's bespoke Tour Bag, designed for Staffers competing in the championship, is revealed against the dramatic backdrop of the iconic mountain range, signalling the arrival of the world's best players.
Julien Xanthopoulos, a Callaway brand ambassador and former professional golfer, provides the voiceover in both French and English, capturing the calm focus and anticipation that builds as the tournament nears.
French amateur golfer Amely Bochaton, a member at Evian Resort Golf Club, stars as herself - a young talent practising and dreaming of one day competing in the prestigious championship at her home golf club.
Chris Gregg, Marketing Director, Callaway Golf Europe, said: “Evian Resort Golf Club, an iconic venue in our High Performance Partner programme, is one of the most distinctive settings in golf, and the Major here brings together an incredible combination of atmosphere and tradition. With “La Préparation”, we wanted to celebrate everything that happens before the first shot is struck — from the work that goes into preparing the course to the hopes and ambitions of those who dream of competing here one day. By telling that story in both French and English, we hope to capture the spirit of Evian for golfers across Europe.”
The film was created in partnership with production company BestBall North. “La Préparation” will be distributed across Callaway Golf Europe’s social and digital channels in both French and English. It will also air in broadcast spots during The Amundi Evian Championship on Canal+ and Journal Du Golf TV in France, as well as Sky Sports in the UK.
