Callaway Apparel Reveals New SS25 Collection For Women

Patterns, textures and modern silhouettes shape Callaway Apparel’s Spring/Summer ‘25 collection for women.

Expressive colours and prints combine with simple designs and detailed craftsmanship to produce a carefully curated collection with two beautiful fashion and essential style ‘product drops’: First Light Fairways and Under Par Radiance.

First Light Fairways brings together delicate hues of orchid pink, glacier lake blue, and neutral chateau grey, grounded by peacoat and bright white, whereas colours within Under Par Radiance evoke the beauty of twilight skies at the end of the day.

Helen Willsmer, Brand Director at Callaway Apparel, commented: “Our reputation in the women’s apparel market continues to grow and the collection this season offers amazing looks, silhouettes, textiles and patterns, delivering premium and functional fashion pieces, perfect for after-sport socials.” 

Prints offer bold florals and more graphics, while geometrics are monochrome and textural with a slight infusion of pop colours. There is also a new compression fabric to waistbands for all skorts, shorts and dresses, as seen in the Abstract Floral Dress.

The collection also offers a host of layering opportunities for all-day wear, like the Chev Sweater with Tipping, and sun protection pieces with a great assortment of print choices, as seen in the new Stencil Floral Sun Protection Top in the second delivery.

Being a progressive and modern brand, Callaway Apparel has dialled into the fact female golfers seek value for money in golf clothing with an equal lifestyle edge and application. Designs in the collection reflect a modern aesthetic where fashion is important both in and around the clubhouse and in social situations.