Published by:
Matt Millard
February 06 2026
The TGI Golf Business Conference has concluded following a highly successful gathering of Partners, Partner Suppliers and industry leaders at the renowned Fairmont St Andrews Resort.
Set against the historic backdrop of St Andrews, the conference delivered two days of insight, discussion and collaboration, reinforcing its position as one of the most significant events in the golf trade calendar.
Partners took part in a comprehensive programme featuring keynote presentations from Dr Alan Hocknell, VP of Advanced Research at Titleist, and a Brand Panel discussion featuring Ben Sharpe, Callaway MD; David Silvers, TaylorMade MD; Matt Johnson, Acushnet GM; Sam Strange, adidas GM; and PING Sales Director Steve Carter.
Partners also enjoyed a seminar from the group’s team of Retail Consultants, who discussed merchandising and table dressing techniques. A session on how artificial intelligence can assist businesses was delivered by the ever-enthusiastic Gary Ennis, while financial advice was covered by Alex Beattie from KRW Sports Advisors, who discussed how he has helped countless PGA Professionals.
A Brand Showcase gave Partners and Partner Suppliers the opportunity to network, with a strong emphasis on partnership and knowledge sharing.
The Business Conference highlighted the group’s continued commitment to supporting its Partners through education, collaboration and commercially focused initiatives.
Paul Vaughan, Director of Golf at Ardglass Golf Club, said: “As always, it was great catching up with fellow PGA Professionals while listening to some excellent speakers sharing insights on where the game is now, where it’s heading, and picking up some valuable retail takeaways from the Retail Consultants and the session on AI, which is a whole different ball game altogether.
“The Business Conference gives you plenty of food for thought and ideas to reflect on and implement as we plan ahead for the 2026 season.”
Alex Keighley from Huddersfield Golf Club added: “It was a fabulous few days at the Business Conference. I learnt so much across all aspects of our business, and it was free.”
Reflecting on the event, Adele McLean, Managing Director of TGI Golf, said: “The Business Conference is always a key moment in our calendar, and this year’s event truly demonstrated the strength of our partnerships. Bringing our Partners and Suppliers together in an open, collaborative environment allows us to share insight, challenge thinking and focus on the opportunities ahead for the golf retail industry.”
She added: “The level of engagement throughout the conference was excellent, and the feedback we’ve received reinforces how valuable these events are in helping our Partners make informed decisions and drive their businesses forward.”
