Brand Fusion International has reached an agreement to distribute New Balance Golf shoes among UK retailers on an exclusive basis in time for the start of next season.

The latest advanced golf shoe collection from New Balance, one of the most famous brands in sport, is now available for UK retailers to pre-book ahead of a Spring Summer 2024 arrival.

Offering a comprehensive selection of spiked and spikeless designs for both men and women golfers, the SS24 styles deliver a combination of fashion, function and form in equal measure, and ensure retailers stay one step ahead in driving strong future golf shoe sales.

“We’re thrilled to be chosen as the exclusive distributor of New Balance golf shoes in the UK and can’t wait to showcase the superb variety offered in the SS24 collection,” said Nigel Freemantle, Managing Director at Brand Fusion International. “We’d encourage those retailers interested in the New Balance offering to contact their local Brand Fusion Sales Agent to book an appointment to view the latest designs and capitalize on the huge sales opportunity of stocking this fast-growing brand,” he added.

New Balance has been crafting top-quality footwear for the sports and lifestyle business since 1906. During that time, it introduced iconic designs like the popular 574 model in 1988 and the 997 in 1991, featuring the world-renowned ‘N’ logo on the side panels.

Fast forward to today and New Balance Golf now manufactures many of these timeless styles using ultra-modern golf shoe innovations and technologies. The line-up includes a total of 11 standout models in as many as 27 stylish colourways.



The HERITAGE model leads the waterproof men’s spiked designs and features Softspikes FastTwitch 3.0 cleats on the stable NDurance outsole to deliver sturdy grip and enhanced durability, plus a low profile for all-day comfort. The shoe also incorporates the Dynasoft 10mm drop midsole and Cush+ insole offering a soft foot feel and instant comfort.

Completing the spiked range is the 997 GOLF shoe offering top performance and classic New Balance looks, plus the sporty BRIGHTON style in both a men’s and women’s version.


The trendy 997 SL style spearheads the versatile men’s spikeless offering designed to ensure golfers can wear their New Balance shoes both on and off the course. It is joined by the athletic FRESH FOAM CONTEND V2 shoe, timeless 574 GREENS V2 model and highly breathable FRESH FOAM ROAV GOLF style.

All New Balance golf shoes are available in an array of fashionable colour combinations and come in UK sizes ranging from 6.5-11.5, 12.5 & 13.5 for men, plus UK 4-9 for women.

For more details on New Balance Golf, visit or contact your nearest Sales Agent.