Original Penguin Golf, known for its unique, humorous and detail-oriented clothing, today reveals its new Spring/Summer ’24 Collection for Men headlined by ‘talking point’ prints inspired by 60s music, and art from the 70s and 80s.
Sitting alongside a host of wardrobe staples, many worn by Original Penguin’s Golf Ambassador and Open Champion, Cameron Smith, designers have created a standout collection of statement Polos with large-scale repeating prints, oversized scenics, and bold graphic motifs.
The Beatles’ Yellow Submarine album cover, Polaroid art from Andy Warhol’s Factory Studio, and 80s Memphis art have all been centre-stage to inspire striking designs that tell the story of ‘Pete the Penguin and Friends’ on many different adventures.
Beyond these statement Polos, SS24 includes new All-Over 60s Floral Pete Trousers and Shorts, New Heritage ¼ Zip Wind Jacket and Colour Block Sweater, and the new Performance Lightweight Jogger.
A new Technical Earl Polo, the most iconic of Penguin Polos, that has been a consistent feature of the line since the company was formed in 1955, has been re-invented with quick-drying, moisture-wicking, high-stretch technical fabric.
Fabric technology and precise detailing remain important ingredients in the performance and appeal of all Original Penguin Golf apparel. Elevated 4-way stretch in Polos offers cool-to-the-touch, premium fabrics in high-gauge poly/elastane blends that are breathable, anti-wrinkle, and sustainable.
Lightweight, breathable layering garments provide incredible stretch and recovery characteristics, and fluorocarbon-free water repellency.
LADIES
Retro florals and playful geometric prints are two of the standout themes in the new Original Penguin Golf Spring Summer ’24 apparel collection for women.
Bold artistry and creative flair were key ingredients in the print and graphics for this season, with one large-scale print featuring Pete and friends on the golf course, a whimsical, editorial print in mood-boosting pastel hues.
In the ‘Pop Barbie’ 60s inspired delivery two, featuring oversized floral prints and feminine polos, Bright Barbie Pink and Nebula Blue are subsequently introduced as the months get warmer, grounded next to Bright White and Navy to create more character contrast.`
These striking colour palettes perfectly harmonise with Original Penguin’s trademark detailing including piping, rib details, highlight blocking, and power mesh inserts and cut-outs.
SS24 also sees the introduction of new Veronica styles, including a lightweight jumper in the second fashion drop, as well as a new, sleeveless, essential Veronica Dress.
Fabrics and performances have been crafted using sustainable high-quality yarns and eco-friendly technologies under the ‘Re-Originals’ tagline.
These include luxury recycled yarns with elastane blends, and the use of Repreve, the world’s leading performance fibre made from recycled plastic bottles.
Moisture-wicking, UPF Protection, 4-way Stretch, and super-lightweight constructions are strong performance attributes across the collection, in addition to comfort details that include tummy control in all bottoms and soft, elastic gripper tape on the inside of all shorts for skirts and dresses.
Product appeal continues to transcend both sports and lifestyle use, with all garments equally at home being worn for leisure and social activities away from the course.
European Brand Director, Helen Willsmer, commented: “Original Penguin Golf is building a strong fan base across all our markets. It continues to strike a chord with customers who seek active-wear that is disruptive and fun, but also highly technical.”
To Become an Original Penguin Stockist speak to your Area Sales Manager to book an appointment to see the collection.
For further information, telephone: +44 (0)1376 504 395 or email: golf.europe@pery.com
To view your Area Sales Manager click here.
