The SS24 apparel collection from adidas Golf features two key stories. The first comes in Q1 and will focus on the Go-To franchise, which brings to life a versatile range of products inspired by streetwear fashion. With rich, soft-hand fabrics, and new silhouettes, adidas are offering an assortment that not only performs on the course, but looks great for everyday life.

Q2 will see a performance-driven lens through the Ultimate365 range. As the major tournaments kick off and the peak golfing season ramps up, consumers will see new material technologies featured in the Ultimate365 franchise through TWISTKNIT and TWISTWEAVE. These new materials are new to the range for 2024, which provide amazing lightweight stretch and flexibility to help enhance range of motion for all golfers. There is also a vibrant colour palette which injects a summery lift to the range, and one that will be seen on adidas athletes at the Masters and PGA championship.

If you haven’t seen the collection yet please book in with your ASM, or visit CLICK the b2b platform from adidas Golf.