Prints and designs draw from the evocative feelings that comes with a day on the golf course.
Colour palettes that reflect different times of day on a golf course have inspired the launch of Callaway Apparel’s Spring/Summer ‘25 collection for women.
Expressive with colour and prints while maintaining simple designs and minimal constructions, SS25 is carefully curated into two beautiful product deliveries; First Light Fairways and Twilight Haze Links.
First Light Fairways brings together delicate hues of orchid pink, glacier lake blue, and neutral chateau grey, grounded by peacoat and bright white, whereas colours within Twilight Haze Links evoke the beauty of twilight skies at the end of the day.
Prints offer bold florals and more graphics, while geometrics are monochrome and textural with a slight infusion of pop colours. There is also a new compression fabric to its waistbands and shorts for all skorts and dresses.
Being a progressive and modern brand, Callaway Apparel has dialled in to the fact that the lady golfer seeks extended use in golf clothing that has an equal lifestyle edge and application. Designs reflect a modern aesthetic where fashion is important both in and around the clubhouse and for socialising.
The collection also offers a host of layering opportunities for all-day wear, like the new ultra-lightweight ventilated ¼ zip jacket in the first delivery, and sun protection pieces giving two options in lengths, with a great assortment of print choices.
Commenting on the launch, Helen Willsmer, Brand Director at Callaway Apparel, said: “Our reputation in the women’s apparel market continues to grow. The Callaway Apparel collection this season offers amazing looks, silhouettes, textiles and comfort, and stands out as premium and functional fashion for after-sport socials.”
KEY TECHNOLOGIES IN SS25
Swing Tech
Featuring across the collection, Swing Tech™ fuses athletic performance with a classic fit, and game-changing innovation. Re-engineered construction and materials provide noticeably less restriction and more stretch to maximise your range of motion on every swing.
Opti Dry
This is a fast-drying Polyamide based fibre technology that offers the wearer the benefit of exceptional moisture management to keep you dry and light during activity in warm conditions. It transfers moisture away from the body so you remain comfortable and ready for your best game ever.
Truesculpt
Integrated into a 360° slimming waistband, Truesculpt and its four-way stretch performance, contours comfortably to your waist to deliver a slimming effect with added freedom of movement.
ECO
You’d expect Callaway Apparel to be leaders in sustainability and responsibility. Products that feature our Eco moniker are constructed using sustainable and wearable performance fabric, made with various recycled plastic waste. For all new products, Callaway Apparel make the commitment they are constructed using recycled polyester yarns which are, at a minimum, 30% recycled poly for tops and 25% for bottoms.
Sales Contact
UK & Ireland Regional Sales Manager, Stuart Neillie,
T: 07984 41633
E: stuart.neillie@pery.com
General Enquiries: +44 (0)1376 504 395 or golf.europe@pery.com
