'A Day On The Course' Theme for New Callaway Apparel Men's SS25 Collection

Spring/Summer ‘25 for Men embodies Callaway Apparel’s core values: authenticity, performance and technology.

Headlining the season are products that combine cutting-edge technologies of Swing Tech™, Opti Dry™ and ECO, with game-enhancing designs themed around enjoying ‘a day on the golf course’. 

Prints and patterns are combined with playful conversational prints in different scales in a refined Callaway style. Geometrics and textures also feature, aimed at those who prefer a more subtle outfit but still offering contemporary and modern flair.

Commenting on the launch, Helen Willsmer, Brand Director of Callaway Apparel, said: “Spring/Summer ‘25 really underlines our core values. We have also heavily invested in fabrics, innovation and technology. Callaway is known to be a performance brand and we are totally committed to providing consumers with the very best products we can.”

The SS25 collection comprises three fashion and essential style product deliveries – First Light Fairways, Under Par Radiance and Twilight Haze Links – featuring Fashion Polos, Shorts, Pullovers and Trousers.

In the first delivery, First Light Fairways recreates the dawn sky with arctic blue sea shade and soft pastel foam green, which are grounded by peacoat navy and bright white, as seen in the Trippy Block Polo and the Odyssey ¼ Zip Pullover.

In the second delivery, Under Par Radiance, focuses on neptune green, as seen in the Warped Gingham Print Polo, with slight accents of electric coral, grounded by black and white, evoking a bold and graphic story.

In the third delivery, Twilight Haze Links uses strawberry pink and galaxy blue as the main fashion colours, as seen in the Crab Novelty, where the fashion colours evoke the beauty of twilight skies at the end of the day.

Exceptional detailing in the fashion pieces include Callaway Apparel’s trademark ‘Chev’ notch in all polo hems, indestructible alloy-coated buttons which don’t break and are individually dyed to match the base colour of the shirt, and a cooling neck tape.

Premium fashion shirts are created from high-gauge special textiles that are made of recycled poly/elastane blends, offering UV protection, retention of colour and shape, 8-way stretch and non-wrinkle, all while keeping the golfer cool.