Lurgan Golf Club - PGA Head Professional

Lurgan Golf Club, situated in County Armagh, Northern Ireland, is seeking to secure a PGA Head Professional who has a passion for the game and the ability to deliver first class customer service.

This is a unique opportunity for a PGA Professional to secure a contract to lead the management and delivery of the golf operations at the hugely successful club including provision of the golf shop, custom fitting, retail sales, equipment repairs, coaching and ensuring an outstanding experience for members and visitors.

The club offers superb facilities including an 18-hole parkland course, 12 bay floodlit driving range, short game practice area, indoor teaching facility and provides a full bar and catering service.

Full role description below. 

Retainer fee negotiable.

To apply

Send your CV to joanne@lurgangolfclub.com by Tuesday 20th May 2025, 4pm.

Enquiries

For enquiries please contact Joanne Heasley, General Manager on T. 028 3832 2087 ext 4 or E. joanne@lurgangolfclub.com

Role

PGA Head Professional

Location

Lurgan Golf Club, Demesne, Lurgan, BT67 9BN

Primary Aim

The professional delivery of all aspects of the golf operations and ensuring member and guest expectations are consistently met or exceeded.

Key Objectives 

The Head Professional will be contracted to deliver a range of key responsibilities including; management of the daily golf business, provision of the Professional shop to include a club repair and custom fit service, delivering coaching for individuals and groups and organising a range of competitions.

Key Responsibilities

Strategic

• To work closely with the Management Committee and General Manager of the club to deliver the effective delivery of the club’s strategic plan.
• To continually seek new business development opportunities for all areas of the golf operations.

Operations

• To provide and operate an appropriately stocked golf shop, providing expert advice, a high-quality custom fitting and club repair service delivering customer service excellence.
• To work with the on-site Teaching Professional to develop tuition programs and deliver high quality individual and group coaching to members, juniors, guests, and other interested parties.
• To deliver a high standard of support in golf operations, including organising and running competitions, providing expert advice on rules, monitoring tee sheet activity and handicapping records, player service operations, providing an efficient buggy hire service.
• To develop, implement and review operational policies regarding the use of Club facilities in order to maintain quality service standards for members and guests, whilst maximising revenue and profitability.
•  To establish and maintain a clean, safe and tidy working environment, ensuring that Health and Safety procedures comply with up-to-date legislation, are effectively implemented and regularly reviewed.
• To keep abreast of technological improvements in the industry and recommend any potentially beneficial additions to the facility.

People

• To be responsible for the golf shop, ensuring that there are sufficient staff employed to meet operational needs.
• To ensure any new staff are effectively recruited, inducted and developed to support and interact with members, ensuring they receive appropriate training that covers all key aspects of the Professional’s business and that of the club.
• To manage and monitor members of golf shop team to ensure that customers consistently receive the high standards of conduct, appearance, advice and service expected.
• To identify individual professional training needs, develop and deliver training to meet those needs (including all regulatory training applicable) and complete, as appropriate, any required performance reviews.
• To promote PGA training and CPD opportunities, ensuring that any staff undergoing training have the support needed to complete their qualifications.To ensure, as appropriate, all human resource policies are being implemented and followed by all Professional staff.
• Contribution to the Junior Committee and the development work with the junior section of the club

Financial

• To help meet and exceed the club’s revenue targets.
• To develop, implement and ensure all staff adhere to standard operating procedures for all aspects of the financial operation of the golf shop. This includes appropriate bookkeeping, cash handling, discount and refund policies and procedures.
• To manage and complete all financial records efficiently, meeting all requirements of HMRC.
• To manage cash flow and ensure daily operations are managed within the operating budget.

Marketing & Customer Service

• To actively contribute to the club’s sales and marketing plan covering all areas of golf operations.
• To participate in networking opportunities, developing links with external agencies (schools, businesses etc) to promote the game of golf and facilities at the club to potential new members and golf participants.
• Organising and conducting demo days to stimulate product sales and provide opportunities to members
• To develop the Club’s reputation as a facility that consistently delivers high quality coaching, custom fitting and repairs, expert advice and service in the golf shop.
• To liaise with the Management Committee in developing value added services and products for the benefit of members and users of the facilities.

Personal attributes

Leadership

• Able to influence
• Strong interpersonal skills (able to foster relationships with members, guests and other employees)
• A ‘no problem, solution-seeking’ mentality
•  Effective coaching and mentoring style.

Business Acumen

• Sound understanding of running a golf retail shop
• In touch with trends in golf equipment and fashion
• Awareness of sports and sales psychology
• A focus on customer service excellence
• Organisational skill (plans and prioritises, keeps accurate records)
• Experienced and credible within the industry

Personal traits 

• A high level of professional conduct and appearance
• Good time manager
• Self-motivated and keen to develop the business
• Flexible
• Effective and natural communicator
• Attention to detail, uses initiative,
• Reliable
• Customer focused
• Strong presentation skills
• Structured approach to coaching
• High standards of golfing etiquette and behaviour on course.

Qualifications and Experience

• Accredited member of the PGA
• Minimum 3 years post PGA qualification
• Experience in supervision/management of a golf business/operation
• Retail experience including buying, stock control and visual merchandising
• Experience and understanding of developing a business plan, cash flow forecasting, capital expenditure and book keeping
• Good working knowledge of custom fitting and club repairs
• Comprehensive knowledge and understanding of Rules of Golf
• IT literate with experience of relevant software applications and computerised POS, Management systems and tee time systems

Any appointment will be subject to qualification verification and Access NI checks.