13 September 2018

Wilson Golf Putt A Smile On Retailer’s Faces

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Wilson Golf is giving retailers extra reasons to be cheerful as the brand is extending its popular Infinite putter range.

Due to demand, the Wilson Staff Infinite putter range will include new models by the end of the year providing golfers with even more choice and value for money. It will also continue to offer healthy profit margin for retail stockists.

The new models continue the tradition of being named after landmarks and neighbourhoods in the brand’s home city of Chicago.

The ‘Bucktown’ a fang-mallet style model features a double bend in the shaft towards the head to balance the face at impact, while the ‘West Loop’ is a wide-profile blade style putter with a straight down shaft. Coming in early 2019 is the ‘L’, a mallet-style putter with a square head and straight shaft.

The three new putters join the six other Infinite models including the award-winning ‘South Side’ used exclusively by three-time Major Champion Padraig Harrington for the past four seasons. The centre-shafted mallet putter helped the Irishman win the 2015 Honda Classic on the PGA Tour and the 2016 Portugal Masters on the European Tour to take his worldwide professional wins to 31.

The new Infinite range incorporates eye-catching design features on the head and grip for a thoroughly modern look, with counter balance technology that moves the balance point closer to the hands for a smoother, more controlled putting stroke.

“We’ve had a noticeable increase in putter orders this season and we expect an even bigger reaction when the new models are launched,” said Lee Farrar National Accounts Manager for Wilson Golf in the UK & Ireland. “We’re delighted to help our retailers sell more products and provide golfers with an affordable quality putter choice. The new range features Tour-winning technology, it looks good and performs incredibly well, so we’re confident it will prove a great success,” he added.

The 2019 range also features a black anti-glare finish to accentuate the sight lines that have been stripped back to improve alignment at address. The Double-Milled Face that promotes consistent impact, roll and distance control also features the famous Wilson Staff shield in the striking appearance.

New grips and headcovers feature the distinctive Infinite branding in a strong Black and white colour contrast with standout attention to detail highlighted in the brand’s traditional Red colourway.

To pre-book your new Wilson Staff Infinite putter range, contact your local Area Sales Manager to pre-order or simply get more information.