As the golfing world reflects on the inaugural Rolex Series and conclusion of the 2017 Race to Dubai, Titleist, an Official Partner of the European Tour, celebrates the success of the Ultimate Fit, its own unique joint-venture with the Tour.
Typically, stepping inside the ropes is an experience usually reserved for the world’s best players, but that all changed this year with the launch of the Ultimate Fit with Titleist. The initiative welcomed 112 fans onto the driving range during some of the European Tour’s premier events to join Titleist’s expert fitting technicians, and some of the world’s best players, to get custom-fitted into Titleist’s tour-proven and validated equipment. The first-of-its-kind experience was rolled out across five events on the European Tour International Schedule including at four Rolex Series events.
Launching at the BMW PGA Championship, the Ultimate Fit subsequently took place at the Dubai Duty Free Irish Open hosted by the Rory Foundation, Aberdeen Asset Management Scottish Open and British Masters supported by Sky Sports, before concluding at the Race to Dubai season finale, the DP World Tour Championship, Dubai.
Keith Pelley, Chief Executive of the European Tour, said: “The goal of the Rolex Series is to elevate world class golf tournaments into unmissable sporting occasions, and enhancing the spectator experience is an important part of that. The Ultimate Fit has been a fantastic spectator-focused initiative and it was a pleasure to bring our professionals and avid golf fans together as we worked alongside Titleist to present the unique Ultimate Fit.”
In line with Titleist’s dedication to helping golfers at every level of the game find the best-performing golf clubs, the Ultimate Fit series proved the pinnacle of Titleist’s comprehensive 2017 fitting schedule – which included ‘Titleist Thursdays’ and hundreds of Titleist Fitting Days throughout the UK & Ireland.
“It has been a privilege to launch the Ultimate Fit and to roll it out across headline tournaments this season,” said Chris Beaumont, Titleist Golf Club Marketing Manager, UK Region. “Affording dedicated golfers this money can’t buy experience was made possible by our partnership with the European Tour and the fantastic relationships we have with our Titleist Brand Ambassadors and golf ball loyalists. A huge thanks to all involved and to our lucky guests we met on the practice grounds this season, we hope you’ve been inspired and enjoyed getting dialled-in to our tour-validated equipment.”
Throughout the season, attendees to the Ultimate Fit series were lucky enough to meet with a host of Titleist Brand Ambassadors including crowd-favourite, Andrew ‘Beef’ Johnston, Grégory Bourdy and 2017 European Tour winner, Rafa Cabrera Bello who shared some unique insight.
Mariana Macias, Ultimate Fit prize winner said of her experience at the BMW PGA Championship: “To be fit in such a unique setting, in-front of a crowd and at a major European Tour event, was an incredible experience. Being right there in amongst the final day’s action, alongside stars such as Andrew Dodt and Andrew ‘Beef’ Johnston, was a nerve-racking but exciting experience. A massive thanks to Titleist and the European Tour for the opportunity; it’s something I’ll remember for a very long time!”
To watch the highlights from the final Ultimate Fit with Titleist series, click the video links below: