TaylorMade Reduce Lead Times to 3 Working Days

4 August 2022

TaylorMade reduce lead times to 3 working days and report record first half UK sell-through and market shares

  • Thanks to the increased capacity in TaylorMade’s recently expanded European custom facility, the UK’s #1 selling brand has now reduced custom lead times down to 3 working days.
  • Over 90% of wood and iron custom head SKU’s are in stock
  • Demand for TaylorMade products at an all-time high with record-breaking first half market shares and sell-through*
  • TaylorMade is the best selling* wood, iron and putter brand this year
  • All-time high shares for TaylorMade wedges and golf balls

“We are at full capacity now in our custom facility in Basingstoke and we are smashing all our previous records when it comes to our daily output. So, the great news is we are able to meet the high demand for our products and also bring the lead times down at the same time” commented David Silvers, TaylorMade’s European Managing Director.

“The club and ball market in general saw a softening in June however it was still over 30% higher than pre-covid June 2019 figures. More recently we have seen immediate demand for our products pick up again in July and there is still plenty of golf to be played and products to be fitted for the remainder of the year.  We are geared up to meet that consumer demand and the needs of our retail partners”, he continued. 

*Data source: Golf Datatech UK Jan-June 2022 UK Value Market share figures.

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