-Former Brand Manager leads Swedish apparel brand into new era-
Leading golf apparel supplier Galvin Green has appointed Nicholai Stein as its new CEO, based at the corporate headquarters in Växjö, southern Sweden.
The directors of the Swedish brand, which celebrates its 30th anniversary in the golf industry this year, have chosen to promote the former Brand Manager from within the company to replace Christian Nilsson, who left the organisation last year.
Having joined Galvin Green in 2013 from a senior marketing position with Lee Jeans at the VF Corporation, 43-year-old Stein has been instrumental in changing the designs of recent garment collections and introducing the fashionable EDGE range.
“I’m proud to be given the task of taking the Galvin Green brand to the next level with innovative premium products designed by golfers for golfers,” said Stein. “The brand has a very strong reputation across the golfing world and retains market leadership in key high-end apparel categories with garments increasingly made from sustainable fabrics.
“We need to continue to excite serious golfers and provide them with clothing that offers exceptional levels of comfort and performance each and every season. Our challenge is to go the extra mile in finding ground-breaking technology to incorporate into stylish products that genuinely surprise golfers with their originality and the distinctive Galvin Green feel-good factor,” he added.
Galvin Green garments can be found at a host of the world’s Top 100 golf courses – including Bandon Dunes, Cypress Point, Pine Valley, Pebble Beach, Royal Birkdale, Royal County Down, Lahinch, Royal Portrush, Royal Dornoch, Ballybunion, Royal Melbourne, Barnbougle, Cape Kidnappers, Shanqin Bay, Casa de Campo and The Club at Nine Bridges.
On the professional Tours, Christiaan Bezuidenhout recently extended his three-year association with the brand, having won his maiden European Tour title at the Andalucía Masters at Valderrama last year. Other brand Tour ambassadors include Troy Merritt, Martin Laird, Ben Silverman, Theo Humphrey, Chris Paisley, Laurie Canter, Caroline Masson and Alexander Bjork, who has worn Galvin Green clothing since he began playing golf in his home town of Växjö.