FootJoy has become the official provider to Sky Sports Golf. The deal will allow FootJoy to reach its key audience of golf lovers with Sky Sports Golf presenters and crew exclusively wearing the brand’s clothing and shoes on course during 2019.
The campaign marks the first time Sky Sports has partnered with a clothing brand with FootJoy supplying clothing, footwear and accessories which will be worn by presenters, commentators and crew during live broadcasts. The partnership launched at the Abu Dhabi HSBC Championships and will be promoted through a wider TV advertising campaign in the Spring.
The campaign aims to increase the awareness and credibility of FootJoy’s clothing range by partnering with Sky Sports and will be worn by Sky Sports talent, including Nick Dougherty, Sarah Stirk and Andrew Coltart.