Callaway Kicks Off The Golf Season With The Elyte Experience At Pitch Canary Wharf

To mark the beginning of the golf season and build excitement ahead of The Masters, Callaway hosted The Elyte Experience at Pitch Canary Wharf, bringing together over 200 guests including brand ambassadors, customers, media, and influencers from across Europe.

On arrival at Canary Wharf Underground Station, guests were greeted with an unmissable digital advertisement featuring recent Callaway tournament winner, Min Woo Lee, showcasing the Elyte driver in action, setting the tone for a memorable evening. Attendees had the opportunity to get hands-on with Callaway’s latest products, including the all-new Elyte Mini Driver and the recently launched ladies line Reva Rise. Guests were also treated to an exclusive first look at Callaway’s April 2025 Major Bag and limited-edition headcovers.

Bringing their partnership with Sky News to life, Callaway hosted an on-stage Sky Sports Golf podcast segment, their first ever live podcast! Featuring ambassadors and friends of the brand, including Stuart Broad, Denise Lewis, Inci Mehmet, and Professor Graeme Close.  You can listen to it here.

Th atmosphere was high energy complete with food, drinks, a live DJ and a talented artist custom-drawing designs on to headcovers, a huge hit with guests!