Original Penguin Golf known for its unique, novelty and detail-oriented clothing, reveals its new Spring/Summer 25 Collection for Men.

Bold colours and striking prints, iconic to Original Penguin Golf, drive a playful narrative in a series of trademark Polos with standout conversational prints featuring ‘Pete the Penguin’ always taking centre-stage.

Taking inspiration from European destinations, the Mediterranean lifestyle and associated locations, the SS25 collection also benefits from archival material from past lines, adding geo conversationals and new printed, directional engineered techniques.

European Brand Director, Helen Willsmer, commented: “As we celebrate our 70th anniversary, Original Penguin Golf has never looked stronger. SS25 encapsulates everything that is great about the brand, while celebrating summer vibes and colour palettes in a very unique way across three distinct deliveries.”

Colours in the first men’s golf delivery, Palm Springs, consist of aquatic inspired pool blue, as seen in the Palm Springs Polo, quiet harbour (a new shade of indigo with trans-seasonal and cross-over appeal) and chambray pink.

The second delivery, Ibiza / Casablanca, featuring stand-out polos like the Novelty Graphic Print Polo, includes a colour palette of murex shell, a new pastel shade of coral, and blue grotto, a zesty shade of blue that provides a clean approach when mixed with refined resort neutrals like brown granite and sandshell.

The third golf delivery, French Riviera, becomes brighter and more saturated by using Mediterranean-inspired French blue softened with spruce stone, and a quiet tone of green with touches of pale marigold, grounded in black iris and bright white, as seen in the Bohemian Jacquard Block Polo.

Fabric technology and precise detailing remain important ingredients in the performance and appeal of all Original Penguin Golf apparel. Elevated 4-way stretch in Polos offers cool-to-the-touch, premium fabrics, with high-gauge poly/elastane blends that are breathable, anti-wrinkle and sustainable.

New collar finishes in addition to self-collars, reflect Penguin’s heritage intarsia collars whereas texture is also key with new rib-base fabrics, new ventilated textures, plus new crinkle cargo texture and jacquard texture in fashion shorts.

Original Penguin Golf has a growing influence on the professional stage with a host of ambassadors on the PGA Tour, including Jake Knapp and Nico Echavarria.

 

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